Free Wi-Fi a boom for retailers?

happiness-is-free-wifi
Image courtesy http://www.curtincollege.edu.au/blog/

With the number of smart phone users on the rise every minute,consumers having more choices than ever, businesses have got to get innovative in order to attract new and retain existing customers. On a recent trip abroad, where I had my data roaming turned off, I realised the importance of retailers offering free Wi-Fi! This got me thinking about the ways in which free Wi-Fi could boost sales and increase customer engagement.

  • Free Wi-Fi sure drives traffic! Consumers would throng to retail outlets offering Wi-Fi availability. spend more time in stores,  which could lead to conversion. On the contrary offering no Wi-Fi could drive traffic away.
  • Having access to internet is a way to quickly check products on offer in the store, finding online discount coupons that can be encashed at the store, try out products in the store but order similar products (in variations) online thereby reducing bounce rate and comparing prices online. All of this leads to an overall better consumer experience and boosts customer retention.
  • Consumers act as brand ambassadors on social media liking, sharing and checking in at the retail outlets. The number of check-ins at a particular store speaks about it’s popularity, the same applies to consumers sharing and complimenting products on offer in the stores, on facebook, twitter and instagram. Consumer referrals are a great way of attracting more traffic to both the online and the physical stores.

The crux however lies in the easy and quick connectivity. If the retailers boast about free Wi-Fi but have a cumbersome process connecting to the hotspot then this could actually backfire.

A great mobile reception and easy connectivity to Wi-Fi – happy customers & better sales!

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